Query for a summary of key chat analytics

Summary queries return campaign performance metrics per chat flow, customer, or partner account. Summary metrics include:

  • Loads

    • Chats successfully loaded in end user clients

    • This metric only applies to certain marketing channels such as:

      • Website, where it represents the number of times the chat bubble loads on the website

      • Paid ad campaigns, where it represents ad impressions served

  • Opens

    • Chats opened by end users where the first turn of the chat flow was successfully loaded

  • Engaged Users

    • Number of end users who clicked at least one button or typed at least one message

  • Engagements

    • Number of button clicks and typed messages

  • Completions

    • Number of end users who reached the end of a chat flow



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